Black Moon | Samagon Design & Storytelling
Franco Luna
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Posted May 23, 2024
The legend of the Baba Yaga meets the old bootlegging taverns, where the beverages were kept in different canning jars to hide them from the law.
The Product
This packaging project was inspired by the legend of baba Yaga. Black Moon is a Samagon, a highly-alcoholic homemade spirit from Russia.
The Storytelling
Babayaga feeds on the youth of those who defy the forest. Its hunger comes from an ancestral curse. Those who understand and respect the rituals of ancestors by leaving flower offerings in front of their hut, in empty jars, are immune to the black goose (she used them to track people in the forest and kidnap them). The flowers act as a symbol of respect and guarantee the protection of those who understand that of reciprocity with the supernatural.
The Design
The design of this bottle is inspired by the old bootlegging taverns, where the beverages were kept in different canning jars to hide them from the law.
The Illustration
The image tales shows the Baba Baba yaga sending their black geese to pursuit the children of those who defy the ancient rituals. While she makes her concoctions of Samagon to calm her hunger, those mothers who abide by the old laws leave flower offerings in front of their hut, to avoid her wrath.
