Entre Perro y Lobo | Packaging Design

The concept explores the duality of embracing both the tame and wild aspects of oneself, symbolized by the interplay between the dog and the wolf within. This equilibrium is captured through the careful extraction of herbs from La Pampa Argentina, crafting the essence of «Entre Perro y Lobo».

The design incorporates various finishes to create a distinctive look, with the glow-in-the-dark feature being the most notable. Like the wolf emerging at night, it adds a unique touch to the label

A versatile product is meant to be mixed in different cocktails. What a better way to demonstrate its properties than putting that versatility to the test by the brand's ambassador. Here's a small test.