Ronchon Club: A French Brand Identity with Character
Amélie Frantz
For Ronchon Club, I developed a brand identity that feels unmistakably French yet refreshingly modern. The bold logo, accented with a subtle French flag touch, combines national pride with a relaxed, contemporary edge. Using League Spartan for headers and Montserrat Classic for body text, the typography reinforces a clean, stylish look.
The warm color palette of beige and terracotta brings a cozy, approachable feel, perfectly matching Ronchon Club's humorous and relatable personality. From tongue-in-cheek references to iconic French debates to lifestyle imagery, the brand identity is designed to celebrate French culture in a way that’s fun, modern, and welcoming—far from cliché or extreme.
Like this project
Posted Nov 25, 2024
Crafted a fresh brand identity for Ronchon Club, blending modern design with playful nods to French culture and lifestyle.
