American Supermarket Opening in Paris

For Scott & Vince, I brought the spirit of Vintage America to life with fun, eye-catching branding and packaging. The goal was to create a look that feels both nostalgic and fresh, making every product on the shelf stand out.

The pancake mixes feature bold stripes and delicious visuals that make each flavor irresistible. The design uses bright colors and playful fonts, making it easy for customers to find their favorite and get excited about breakfast.

The spice blends are all about simplicity and flavor. With clean typography and vibrant color blocks, each package is designed to be both stylish and easy to navigate. The result? A collection that looks great in any kitchen.

Beyond packaging, the branding extends to tote bags, signage, and more—all keeping the same vintage vibe. Everything is tied together with consistent colors and fonts, creating a brand experience that’s as memorable as it is fun.