Exploring the Challenges of Making Learning Intuitive in a Complex Game Environment

Summary

Led the redesign of Actee to enhance user retention, focusing on a smoother gameplay experience that encouraged users to return and stay engaged.

Identified and resolved navigation and usability issues, reducing confusion and frustration to ensure users could focus on core actions without distraction.

Designed gamified elements like progress tracking and performance rankings to motivate users, ultimately increasing session duration and driving repeat engagement.

Applied A/B testing to optimize the design for business impact, aligning the solution with goals like improved user satisfaction, increased retention, and longer session times.

Role: UI/UX Designer Duration: 12 Months Period: June, 2023 - June, 2024

Timeline

Problem Users struggled with unclear navigation and objectives, which reduced engagement and retention, increased support needs, and limited the platform’s ability to build a loyal user base.

The Solution We redesigned the interface to clarify navigation and objectives, adding engaging feedback mechanisms to drive retention, increase repeat use, and reduce reliance on support resources, ensuring business growth through a user-focused approach

The Barometer Game focuses on leadership styles and their impact on workplace dynamics. Players make decisions and see how their leadership choices influence team morale, productivity, and organizational outcomes over time.

The Host View lets facilitators manage gameplay, track players, control chapters, and view scores. We simplified the design to make managing multiplayer games faster and easier.

Stakeholder Detailed View

Interactive Profile View

Original Interface Components

Updated Interface Components

The Design System establishes consistent visual and functional elements across the platform, ensuring a cohesive experience. We developed a scalable system of components to unify the interface, streamline updates, and enhance usability, making design changes more efficient and intuitive for users.