Instagram Ad Marketing

𝗖𝗹𝗶𝗲𝗻𝘁: 𝗦𝘁𝗲𝗹𝗹𝗮 (𝗦𝗵𝗶𝗺𝗺𝗲𝗿 & 𝗦𝗵𝗶𝗻𝗲 𝗟𝗶𝗽 𝗚𝗹𝗼𝘀𝘀) - 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻

Client Needs:

-Increase Brand Awareness: Generate buzz and introduce Shimmer & Shine Lip Gloss to a wider audience on Instagram.

-Drive Sales: Encourage website traffic and online purchases of their lip gloss collection.

-Target Audience: Women aged 18-35 interested in high-quality, on-trend makeup products.

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀:

-Standing Out in a Crowded Market: The lip gloss market on Instagram is highly saturated.

-Highlighting Unique Selling Points (USPs): Effectively conveying the benefits of Shimmer & Shine Lip Gloss within the limited timeframe of an Instagram ad.

-Creating Compelling Ad Creatives: Grabbing attention and stopping scrollers with visually appealing and engaging content.

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:

-Targeted Audience Selection: Utilized Instagram's advertising tools to target demographics and interests relevant to Shimmer & Shine's ideal customer. This included targeting users who follow beauty influencers and engage with makeup-related content.

-Creative Concept Development: Developed two ad campaign strategies:

-Lifestyle Videos: Short, high-quality videos showcasing diverse models wearing Shimmer & Shine Lip Gloss in various settings (e.g., brunch with friends, night out).

-Eye-Catching Product Photography: Close-up shots of the lip gloss tubes with swatches on different skin tones, highlighting the range of colors and textures.

-Compelling Ad Copy: Crafted concise and engaging ad copy that emphasized the USPs of Shimmer & Shine Lip Gloss. Focus points included:

Long-lasting wear

High-shine finish

Hydrating formula

Cruelty-free ingredients

-Call to Action: Included a clear call to action (CTA) in each ad, such as "Shop Now" or "Learn More," directing users to Shimmer & Shine's website.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬

-Increased Brand Awareness: The campaign led to a significant increase in website traffic and brand mentions on social media.

-Targeted Reach: By honing in on the ideal customer profile, the ads reached a highly relevant audience, maximizing engagement.

-Improved Sales: The campaign resulted in a notable rise in online sales

𝐂𝐥𝐢𝐞𝐧𝐭 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐲:

"Working with Esther on our Instagram ad campaign was a game-changer for Shimmer & Shine! We were struggling to get noticed in a crowded market, but your targeted approach and creative ad formats really made a difference. We saw a huge jump in website traffic, brand mentions, and most importantly, sales. We're so grateful for your expertise and for helping us reach our target audience in such a compelling way!"