Kaboo

Kaboo is a start-up based in New York that wants to bring back the magic of receiving physical mail for kids and their families. With their mobile App kids can design, write and collect cards that are printed and send physically. The team is supported by child psychologists and is currently working on their first release. As UX Expert I was asked to review their current prototype for the kid's side of the App focusing on the card creation flow and children's motivation. After an initial Expert Review, I suggested some updates to the flow to simplify it and make it more consistent with the way people expect to write cards. Because the current version was designed for adults the second step was to give the look and interactions a more appropriate look and feel for the age group of children between 7-12 years. After an initial brainstorming from my side, we decided to create a mascot for the app that functions as a personification, friend, and progress for the child. The carrier pigeon Kaboo will support the child in creating the cards and will watch out for its well-being. As a brainstorming tool, I harvested the power of Midjourney, an AI image-generation discord bot. This allowed me to explore different style directions in a short amount of time and make a decision together with the founder. I picked the typeface Livvic, which has a great x-height for children as well as the correct writing of the letter "a" and "g", so they look like the kids learn them to write. Besides that, it is still a playful font.