Web Design & Dev / E-Commerce / UX/UI

Redesigned the Stabenfeldt E-Shop to create a modern, intuitive, and family-friendly online shopping experience for their book clubs and youth products.

The previous e-shop had outdated UI, confusing navigation, and scattered product presentation, making it difficult for users (parents and young readers) to browse, understand subscriptions, and complete purchases smoothly.

Developed a cleaner visual structure, simplified product categories, improved content hierarchy, and introduced a playful yet professional UI that aligns with the Stabenfeldt brand. The updated design focuses on clarity, easy navigation, and an enjoyable shopping flow.

UX audit → sitemap & flowchart → wireframes → UI system & components → high-fidelity design → responsive layouts.

The new Stabenfeldt E-Shop enhanced product discoverability, reduced friction in checkout, improved overall usability, and delivered a more appealing and trustworthy digital experience for families across multiple markets.

If you’d like to read the full case study, feel free to message me and I’ll send you the link, and below you can explore the website to see the final result in action - https://stabenfeldt.se/ 🔥