Role: SEO Specialist Company: Eleczo Duration: Aug 2025 – Present Industry: Wholesale Appliances, Electrical, and Electronics E - Commerce Platform

At Eleczo, I work as part of the in-house SEO team focusing on improving the organic visibility of product, brand, and filter-level landing pages. The primary objective was to increase search visibility and traffic for underperforming B2B product categories.

Several high-value product and brand landing pages were not generating organic traffic due to:

Limited keyword targeting

Weak on-page optimization

Lack of optimized content for Commercial & Transactional search intent

A structured e-commerce SEO approach was implemented focusing on keyword expansion, landing page optimization, technical improvements, and scalable internal linking to strengthen ranking signals.

Conducted keyword research for product, category, and brand-specific landing pages targeting high-intent Commercial & Transactional queries

Optimized product and landing pages with improved meta titles, descriptions, headings, and keyword-aligned content

Built internal linking structures connecting category, brand, and related product pages to improve crawl depth and authority flow

Identified and resolved indexing, and crawl-related technical SEO issues

Supported development of new filter-level landing pages to capture long-tail and attribute-based search demand

Contributed to content planning for SEO-driven category and blog content

Supported in backlink and outreach initiatives to strengthen domain authority

Google Search Console, GA4, Screaming Frog, Google Keyword Planner, Excel/Sheets, Microsoft Clarity.