Scaling Organic Visibility for Devzery: A B2B SaaS Product
Gunashree RS
1 collaborator
Devzery – Scaling Organic Visibility for a B2B SaaS Product
Role: Technical SEO Intern → Digital Marketer
Duration: ~14 months (6 months internship + 8 months full-time)
Industry: B2B SaaS / Developer Tools
Tools: Google Search Console, GA4, Ubersuggest, Screaming Frog, Wix Studio, LinkedIn Sales Navigator, Instagram, YouTube
Project Overview
Devzery is a B2B SaaS platform focused on developer tools and QA workflows.
I joined the company during its early growth stage, initially as a Technical SEO Intern, and later moved into a full-time Digital Marketer role.
My work focused on building SEO from the ground up — starting with fixing technical issues, establishing keyword and content direction, and gradually scaling organic traffic and visibility. Alongside SEO, I also supported organic growth through content distribution on social platforms.
Starting Point & Challenges
At the time I joined, the website had very limited organic presence and faced several foundational issues:
No structured keyword targeting or search intent clarity
Minimal organic traffic and impressions
Technical SEO gaps (indexing issues, crawl inefficiencies)
Weak internal linking
New domain with no topical authority
SEO was still evolving internally, which made it an ideal environment to build, test, and scale SEO fundamentals from scratch.
My Role & Ownership
This project was hands-on execution, not just planning.
During the early phase, I worked closely with an SEO Strategist to understand direction, frameworks, and best practices. After that phase, I independently handled SEO execution and scaling.
My responsibilities included:
Researching and prioritizing high-volume, low-competition keywords
Optimizing pages for on-page SEO and technical health
Identifying and fixing crawl, indexation, and structure issues using GSC and Screaming Frog
Improving internal linking and content for better discoverability
Creating and optimizing SEO driven content aligned with developer search intent
Tracking performance via GSC and GA4 and iterating based on data
Managing and publishing content on Instagram and YouTube to support brand reach.
Execution Approach
1. Technical SEO Cleanup
Audited indexing, crawl, and site structure
Resolved technical Issues
Improved SEO within Wix Studio
2. Keyword & Content Execution
Focused on realistic keyword opportunities instead of competitive head terms
Targeted informational and discovery-stage queries relevant to developers
Created content aligned with real product use cases and pain points
3. On-Page & Internal Linking
Optimized metadata, headings, and content layout
Strengthened internal linking to improve crawl flow and topical relevance
4. Scaling Through Consistency
Published and optimized content consistently
Used performance trends (impressions, clicks, ranking movement) to guide decisions
Prioritized compounding growth over one-off optimizations
Results & Growth Impact
Over the course of my engagement, organic visibility grew steadily:
21.2M+ impressions from Google Search
139K+ organic clicks
Clear improvement in keyword rankings and indexation
Strong visibility growth across informational and discovery queries
A scalable SEO base that continues to support content growth and lead generation
These results were achieved through consistent execution and learning-driven iteration rather than aggressive or risky SEO tactics.
70 to 13.5k
What This Case Study Highlights
End-to-end SEO execution in an early-stage SaaS environment
Ability to move from learning to ownership and independent execution
Strong practical understanding of technical SEO, content optimization, and analytics
Experience scaling organic traffic without existing authority
Honest attribution and ethical performance reporting
Closing Note
This project reflects my growth from an SEO intern to independently managing and scaling organic visibility for a SaaS product. It showcases my ability to execute SEO fundamentals effectively, adapt based on data, and contribute to long-term growth in a real-world product environment.
Like this project
Posted Feb 3, 2026
Built SEO from scratch for a B2B SaaS, fixing technical issues and scaling content to drive 21.2M+ impressions and 139K+ organic clicks.
Likes
1
Views
4
Timeline
Jul 3, 2024 - Jul 3, 2025
Clients
Devzery
Collaborators
