Full-Funnel Meta Ad Strategy for Meal Subscription Box by Allie BettsFull-Funnel Meta Ad Strategy for Meal Subscription Box by Allie Betts

Full-Funnel Meta Ad Strategy for Meal Subscription Box

Allie Betts

Brand Design

Marketing Director

Copy Strategist

Adobe Suite

Figma

HubSpot

Food & Beverage

Meal Subscription Box

Full-Funnel Meta Ad Strategy

To help this Canadian meal service boost new customer acquisition, I built a full-funnel Meta Ads campaign targeting busy professionals and health-conscious families. I used engaging UGC-style videos, seasonal messaging, and optimized for add-to-cart and subscription actions.

Results:

3.6x ROAS

42% increase in subscriber conversion rate

1,200+ new subscribers in 60 days

I also designed their logo...