Social Media Management for The Loft Spa

Allie

Allie Betts

Social Media Management for The Loft Spa

The Brief

When The Loft Spa first came to me, their digital presence didn’t reflect the elevated, high-touch experience they offered in person. Their Instagram feed lacked cohesion, engagement was low, and their brand identity wasn’t clearly communicated online—making it hard to attract their ideal clientele in a competitive local market. 
I stepped in to overhaul their visual branding, elevate their content strategy, and take over full-service social media management. From curated brand photography to strategic caption writing and consistent posting, I transformed their online aesthetic and amplified their reach. Within months, The Loft Spa saw a dramatic increase in bookings, local brand awareness, and client engagement—turning their feed into a true reflection of the luxurious experience waiting inside their spa.

What I Did...

Revamp their online presence
Social media management
Content creation

Results In First 3 Months...

246% Increase in engagement rate
110% increase in post link clicks
120% increase in saves
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Posted May 8, 2025

Overhauled The Loft Spa's social media to boost engagement and brand identity.