Social Media Management for Daize

Allie Betts

Social Media Management for Online Clothing Boutique

The Brief

When Daize came to Willa, their digital presence didn’t reflect the style and quality of their brand. Their brand lacked cohesion online, their social content wasn’t converting, and they weren’t seeing ROI from paid campaigns. 
We stepped in to overhaul their entire digital strategy—revamping their online aesthetic, managing social media with consistent, on-brand content, launching targeted paid ads, and crafting email campaigns that actually got clicks. We also helped Daize lean into user-generated content, encouraging real customers to show how they styled Daize pieces in their everyday lives. This added authenticity and built a sense of community around the brand. The result? A reenergized online presence that drove engagement, boosted conversions, and turned Daize into a go-to name for effortlessly cool fashion.

What I Did...

Revamp their online presence
Social media management
Content creation
Paid ads
Email marketing

The Results...

185% increase in website traffic from social
140% increase in post saves
9.2x ROI on email marketing campaigns
72% increase in returning customer rate
5.4x return on ad spend (ROAS) from paid social ads
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Posted May 12, 2025

Revamped Daize's digital strategy, boosting engagement and conversions.

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