PotatoBook is a mobile budgeting app we designed and developed at 7 Seers, built around a simple but overlooked insight: people don't fail at budgeting because they're bad with money. They fail because most tools make budgeting feel stressful and discouraging

Before designing a single screen, we kept asking one question: how should this feel for someone who is already anxious about money? That question shaped every decision, from the onboarding flow to the dashboard layout to the color palette.

Onboarding was designed to feel like a calm conversation, not a setup checklist. Instead of starting with income and expenses, we started with life context: who you are, what you do, where you are in life. Structure came later, only once the user felt comfortable.

The dashboard was built around awareness, not judgment. No harsh warnings, no red alerts, just a clear and honest view of where your money stands, so users feel safe opening the app every day. The free version builds that habit. PotatoBook Pro deepens it with advanced insights and tools.

We built the full design system in Figma, using Inter as the typeface with a green, white, and black palette chosen to feel calm and readable under financial stress.

As both the designers and the developers, we took PotatoBook from first concept to a shipped product on iOS and Android.

Role: Design and development, 7 Seers Skills: Mobile app design, UX, emotional design strategy, design systems, mobile development Deliverables: Full iOS and Android UI, design system, onboarding flow, Free vs Pro architecture