IBM AI apps - Empowering the future
Pascal Potvin
Art Director
Product Designer
Design Systems
IBM
Beyond creating a unified user experience – a masterclass in leadership that transformed me into a great leader.
Unraveling the complexities of feature-rich products crafted through acquisitions, where disconnects lurk within and between offerings.
With inconsistent core user experiences across our portfolio, a lack of visual designs, and the adoption of Carbon design language was not part of the roadmap.
Taking design system capabilities to the next level and maximizing guidance consumability by increasing awareness and simplifying usage. Delivering measurable and scalable experiences across our customers’ journey.
Started off with some foundational work
Striving for a cohesive experience across customer touch points.
The challenge? We needed to move away from our old design language and fully embrace IBM Carbon. This would give us better consistency across our products and help us modernize key task flows.
Modernizing these legacy products felt like a mission impossible.
It wasn't easy. We had to get everyone on board – from design to development to product management. But with the support of our product leaders, I led a team of over 70 designers to make it happen. Together, we established core patterns for consistency across platforms and created a shared vision for adoption.
Building a team of designers, helping shape the future
My mission as a Design Principal was to drive the IBM Design language adoption and bring unification across the AI Apps portfolio for all customer touchpoints, and it needed to be a collaborative effort between products and their differences.
Work with Brand, Marketing, and Product to unify and elevate customers’ journey from discovery to get started.
Take design system capabilities to the next level and maximize guidance consumability by increasing awareness and simplifying usage. Ensuring a unified and cohesive design language across all products and platforms for a seamless user experience.
First impression
Work with Brand, Marketing, and Product to unify and elevate customers’ journey from discovery to get started by delivering great experiences, rooted in IBM Security’s brand and the IBM Design Language.
Experience excellence
Take design system capabilities to the next level and maximize guidance consumability by increasing awareness and simplifying usage. Ensuring a unified and cohesive design language across all products and platforms for a seamless user experience.
“Your guidance and help with everything this year has paid off, literally.”
– Fahad Osmani, Director of design, AI applications IBM Cloud and Cognitive Software
“Pascal is someone I trust and can count on to help drive consistency of experience and adoption of common components across his portfolio offerings.”
– Adrian Jones, Director, IBM Cloud Data & AI, IBM Cloud and Cognitive Software
Mission (im)possible achieved!
Modernized AI Apps infrastructure fostered strong partnerships, streamlined costs, and improved collaboration.
Proudly led product teams to deliver 8 new patterns to the IBM Cloud and Cognitive library and 2 to Carbon, enhancing the user experience across the portfolio.
Finding new opportunities
Through research, audits, and iterations, I led the 70+ designers in the AI Apps portfolio. I played a crucial role in expanding key patterns within Carbon and Carbon for Cloud & Cognitive. We identified new opportunities for improvement and provided education along the way.
