Transforming SAP’s brand to embody innovation over legacy. Business by Design led a strategic shift, crafting a modern identity that tells SAP’s story anew.

When Kraken needed a brand transformation to scale trust and approachability, we set out to redefine the way people perceive crypto security. From visual identi

Helping IBM transform and adopt its new design language and unified design system. IBM's goal was to bring unification across its portfolio for all customers

Building Dr. Geneviève’s brand, Ton gut te parle, as a trusted voice in holistic health—transforming 16 years of expertise into impactful online content.

Proudly led AI Apps infrastructure modernization, fostering strong partnerships, streamlining costs, and evolving from designer to transformative design leader.

Helping teams and companies go from 0 to 1. Building true partnerships through co-creation with clients from idea to reality.