Ton gut te parle

Pascal Potvin

Art Director
Brand Designer
Web Designer

Gut feeling? It's genious! A brand that gets to the core (of the problem)

Forget bland wellness & snake oil - this doc went rogue to unleash the power of the gut-brain connection (and we helped her do it).

In 2023 I had the opportunity to join forces with my wife to launch her inspiring brand and company.

Ton gut te parle is more than just a business; it embodies a life's mission. Dr Geneviève's dedication is clear: to help the world heal, one person at a time with food and a holistic approach to health. With a heart full of compassion and a vision for positive change, she has embarked on a journey to make a meaningful impact on individuals' lives.
A primary goal was to leverage the wealth of knowledge amassed over 16 years in private practice and transform it into a thriving full-time content creation business. This involved disseminating expertise through online platforms, developing self-paced courses, writing books, and establishing a dynamic brand poised for continuous growth.

Putting humanity at the core of everything

Dedicated to helping thousands in actively transforming their lives to reclaim control of their health.
Dr. Geneviève, a psychologist and doctor in functional medicine, embraces the transformative power of healing through the gut and a holistic approach to life. Through the brand's earth tones, thoughtful use of imagery, and clean typography, the brand aims to evoke a sense of warmth, authenticity, and tranquillity. The earthy colour palette not only reflects the commitment to nature and health but also symbolizes growth and renewal, mirroring the transformative journey toward well-being.
The carefully chosen imagery seeks to resonate with the audience, fostering a connection that goes beyond words. Whether it's the serene landscapes or relatable moments captured, each visual element is a testament to the universal experiences we all share on the path to healing.
In every aspect, the design choices align with Dr Geneviève's mission and passion— creating an atmosphere where individuals feel heard, understood, and supported on their unique journeys to wellness. Ton gut te parle is a brand that not only speaks from the heart but also resonates visually, inviting everyone to be a part of this journey towards a healthier, happier world.
A brand committed to assisting individuals in reclaiming control of their health through a comprehensive approach that places the individual at the core.

Personalized courses & funnels

I've had the opportunity to craft a diverse array of materials aimed at empowering users to optimize their health and well-being. From creating engaging funnels to designing interactive courses, informative documents, and visually captivating books. The goal remained the same: deliver impactful design solutions that convert and resonate with the audience and drive positive health outcomes.
These resources provide convenient access to evidence-based information and practical tools for improving digestive health and overall wellness.
In just 6 months, Ton Gut Te Parle established itself as a prominent authority in the field. All growth occurred organically through social media, with Dr. Geneviève being invited to numerous podcasts and the World Holistic Health Event in June 2024.
Lots of exciting things to come.
+$200K - Generated over $200,000 in revenue within the first year from online products, courses and collaborations.
$560k - In revenue generated through course partnerships
+25,243 true fans on Instagram
Numerous podcast appearances, magazine articles and interviews
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