Social Media Marketing Campaign for Small Business

Campaign Objective: Increase brand awareness and drive foot traffic to Local Delights Bakery, a small local bakery known for its artisanal pastries and personalized cakes.

Campaign Duration: 2 months

Local residents aged 20-45.

Food enthusiasts and dessert lovers.

Event planners and individuals looking for custom cakes.

Instagram: Visual platform to showcase bakery products and behind-the-scenes.

Facebook: Engage the local community through posts and events.

Twitter: Share quick updates, promotions, and engage in conversations.

Social Teasers (Instagram/Facebook): Post teasers of upcoming products with captions like "Something sweet is baking! Guess what's coming?" Encourage audience engagement and guesses.

Countdown Posts (Instagram/Facebook): Start a visual countdown to the campaign launch, posting daily with enticing visuals and engaging captions.

Daily Specials (Instagram/Facebook): Showcase a different product each day with high-quality images, descriptions, and limited-time offers.

User-Generated Content (UGC) Campaign (All Platforms): Encourage customers to share their bakery experience using a specific hashtag. Repost the best UGC on your official accounts.

Behind-the-Scenes Stories (Instagram/Facebook): Share stories about the baking process, introduce the bakers, and give followers a peek into the bakery's day-to-day operations.

Interactive Polls (Instagram/Facebook/Twitter): Engage the audience by asking questions like "Which flavor would you like to see next?" or "Your favorite cake for a celebration?"

Flash Sales (All Platforms): Announce limited-time flash sales exclusively for social media followers. Create a sense of urgency to drive immediate action.

Interactive Contest (All Platforms): Host a "Design Your Dream Cake" contest where participants can submit their cake ideas. The winning design will be featured and sold in-store.

Consistent Posting: Regularly share visually appealing posts to keep the audience engaged and informed.

Engagement with Followers: Respond promptly to comments, messages, and mentions to build a strong online community.

Influencer Collaboration: Partner with local food influencers to review and feature bakery products.

Event Promotion: Promote any bakery-related events, like cake decorating workshops or tasting sessions, both online and offline.

Customer Testimonials: Share positive customer reviews and testimonials on all platforms.

Localized Hashtags: Use location-specific and industry-related hashtags to increase discoverability.

Engagement Metrics: Monitor likes, comments, shares, and mentions to gauge audience interaction.

Follower Growth: Track the increase in social media followers throughout the campaign.

Website Traffic: Use Google Analytics to measure the impact of the campaign on website visits.

Coupon Code Usage: If offering online discounts, track the usage of coupon codes to measure conversions.

UGC Reach: Measure the reach and impact of user-generated content through the campaign's unique hashtag.