Aura - Your Mindfulness Companion

Serena Mascali

Overview

Aura: Your Path to Mental Wellness

Aura is a social mindfulness app designed to empower users to take control of their mental well-being through meditation, therapy, and community engagement.

Product Brief

A Personalized Mental Wellness Experience

Aura was conceived as a comprehensive platform where users can explore various wellness activities, including guided meditations, live therapy sessions, and social interactions within a supportive community. The goal was to create a user-friendly app that not only offers practical tools for mental health but also fosters a sense of connection and support among its users.

Research

Understanding the Needs of Our Users

The research phase involved in-depth competitor analysis, user interviews, and market studies to identify the gaps in existing mental health apps. I discovered that while many apps offered meditation or therapy, few combined these features with a social component. Users expressed a desire for a platform that could provide personalized recommendations, connect them with like-minded individuals, and offer a holistic approach to mental wellness.

Design

Bringing Aura to Life

The design phase was all about translating our research insights and wireframes into a visually appealing and intuitive interface. I decided a calming color scheme with soft gradients to evoke a sense of peace and relaxation.
The typography was selected for readability and approachability, while the interactions were designed to be smooth and engaging. The design also emphasized personalization, with dynamic content tailored to each user's needs and preferences.
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Posted Jul 24, 2024

Aura is a mindfulness app designed to enhance mental well-being through meditation, gratitude exercises, journaling, and social features.

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