Laken Water Sports: Premium Marine Brand Site

Laken Water Sports had a working website. The structure was there and the layout was defined. The brand was not. A premium marine company selling high performance boats needs a digital presence that says so before anyone reads a line of copy.

Working inside what exists. Rather than rebuilding from scratch, I worked within the current structure and went after what actually shapes perception: hierarchy, typography, and imagery. Rebuilds are often the expensive way to solve a problem that is really about composition.

Layout. Refined for balance. Tighter spacing, stronger visual weight, more intentional sequencing between sections, so the page has a rhythm instead of a sequence of blocks.

Photography as design. Image selection was treated as a design decision, not a content task. I curated visuals around three qualities that together build the register a premium marine brand needs: performance, craftsmanship, and lifestyle. The boats are the hero. The design gives them room to be.

The result reads clean and minimal with real presence. Bold typography, high contrast imagery, and generous scale in place of decorative detail. It communicates precision and confidence without explaining itself.

Laken now has a site that matches what the brand actually is: cohesive, premium, and recognisable as its own.

Timeline: 3 weeks. Year: 2026. I led art direction and web design.