Increase Calls 300% on a Furniture Renovation Company (No Ads)

Daniel Reparat Bort

SEO Specialist

Project Overview

The primary goal of this project was to increase the company’s visibility on Google Search and Maps, ultimately driving more calls. We focused on optimizing the business profile to highlight the unique services offered by the company, such as custom furniture restoration and refinishing.

Strategies Implemented

Complete Profile Optimization:

Updated all essential business information, including categories, services, operating hours, and contact details.
Added detailed service descriptions with targeted keywords to enhance search visibility.

Visual Content Enhancement:

Uploaded high-quality images showcasing before-and-after transformations of furniture pieces.
Created a video tour of the workshop to give potential customers an inside look at the craftsmanship and processes involved.

Review Solicitation and Management:

Implemented a strategy to encourage satisfied customers to leave detailed reviews, focusing on the quality and uniqueness of the services provided.
Responded promptly to reviews, highlighting key aspects of the business and addressing any concerns.

Results

From May 2024 to September 2024, the furniture renovation company experienced a substantial YoY increase in calls made directly from their GMB profile:
Total Calls: 32
Increase in Calls: +212.5% compared to the same period in the previous year (May 2023 – September 2023).
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