Creating and ranking a new website on the Energy Sector
Daniel Reparat Bort
Project Overview
The primary objective of the project was to build a strong foundation for organic growth through content creation. The strategy involved publishing a series of blogs focused on industry-relevant topics and product pages optimized for specific energy-related solutions. These efforts aimed to increase organic traffic, impressions, and clicks, while positioning the client as an authoritative voice in the energy sector.
Strategies Implemented
Keyword Research and Topic Selection:
We conducted extensive keyword research to identify relevant terms with strong search volumes in the energy industry. This included long-tail keywords to capture specific user intent related to energy solutions and innovations.
Created a list of blog topics that would provide valuable insights to the target audience, such as renewable energy trends, efficient energy storage solutions, and market analysis.
Blog Development:
We developed a structured content plan focusing on educational blogs that offered actionable insights, such as how companies can optimize energy use or the impact of certain energy-saving technologies.
Each blog post was optimized for SEO, ensuring the inclusion of target keywords, proper headings, and meta descriptions, which helped boost the client’s search engine rankings.
Product Page Creation:
In addition to blogs, we created product pages highlighting the client’s energy solutions. Each page provided in-depth information about the product’s features, benefits, and technical specifications.
These pages were optimized for highly relevant industry keywords and included conversion-focused elements like strong calls to action, customer testimonials, and downloadable brochures.
Internal Linking Strategy:
We implemented an internal linking structure that connected related blog posts and product pages. This enhanced the website's user experience and ensured that visitors could easily navigate between educational content and the client’s product offerings.
Performance Tracking and Continuous Optimization:
Using Google Search Console, we continuously monitored the performance of published content. Adjustments were made to the content strategy based on user behavior and engagement data, ensuring that the website maintained a steady growth trajectory in impressions and clicks.
Results
The results of this content strategy were evident from the analytics. As shown in the image, the website growth trajectory looks extremely solid. This will allow us, once we create a couple of content clusters, to start getting consistent high intent traffic.
Total Impressions: 33.5K
Total Clicks: 184
CTR: 0.5%
Average Position: 51.4
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Posted Oct 3, 2024
This case study outlines how we helped a client in the competitive energy industry create a website and increase his website’s visibility and engagement.
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