Project Overview
The primary objective of this project is to increase the visibility and engagement of the dental clinic’s GMB profile, with special focus on conversions events, in this case, phone calls. Our approach focused on a comprehensive optimization of the business profile, making it more attractive and accessible to potential patients.
Strategies Implemented
Profile Optimization:
Updated business information including categories, services, operating hours, and contact details.
Ensured the profile was complete and accurate, reflecting the clinic’s unique set of services and expertise.
High-Quality Visual Content:
Added professional photos of the clinic’s interior, staff, and equipment to create a welcoming online presence. This is crucial in the dental industry, as there is a percentage of the population that fear the dentist and/or have suffered bad experiences with some proceedings.
Regularly updated photos and videos showcasing patient testimonials and new services, as well as before and after photos to build trust with potential patients.
Review Management:
Actively encouraged satisfied patients to leave positive reviews.
Responded promptly to both positive and negative feedback, demonstrating the clinic’s commitment to patient satisfaction.
Results
From April 2024 to August 2024, the dental clinic experienced a significant increase in calls made directly from their GMB profile:
Total Calls: 131
Increase in Calls: +79.5% compared to the same period in the previous year (April 2023 – August 2023).
This growth was consistent across the period.
In August the clinic was closed from the 15th to the 30th for vacation, explaining the decline in calls.
