Customer Segmentation Project

Akinola Oluwaseyifunmi

Analyzing Employee Attention and Company Performance at Tech Titans Using Power Query and Power BI

Introduction In today’s competitive corporate landscape, understanding employee engagement, job satisfaction, and overall company performance is crucial for success. Tech Titans sought to dive deeper into these metrics to improve innovation opportunities, employee recognition, and company reputation. By leveraging data analytics tools like Power Query for data cleaning and Power BI for visualization, the company aims to uncover actionable insights to enhance workforce engagement and business outcomes.
Situation Tech Titans, a company aiming to improve employee engagement and company performance, has collected data on employee demographics, work-life balance, job satisfaction, and company reputation. The goal is to understand and enhance innovation opportunities, employee recognition, and satisfaction across various sectors and company sizes.
Task The task was to clean and analyze the dataset to gain actionable insights into employee attention, job satisfaction, and company reputation. This would enable Tech Titans to refine strategies that target specific areas for improvement and boost company performance.
Action Using Power Query, the dataset was cleaned and transformed to ensure consistency and reliability. This involved removing duplicates, correcting data entries, handling missing data, and standardizing formats across multiple variables.
Power query page
Power query page
Once the data was cleaned, an in-depth analysis was performed using Power BI, with key insights visualized across the following dimensions:
Employee Work Demographics by gender, education level, and industry sector (Education, Finance, Healthcare, Media, Technology).
Innovation Opportunities, where Tech Titans achieved 2401 against a goal of 2500.
Job Satisfaction by Gender, showing a slight edge in male satisfaction over female.
Work-Life Balance by Job Role, indicating that Media and Technology sectors show the best balance.
Employee Recognition by Job Role, revealing lower recognition in Finance and Healthcare sectors.
Company Reputation by Size, with medium-sized companies ranking highest in reputation and dependents supported.
Monthly Income by Company Size, where large companies offer the highest salaries.
power BI Visulaization
power BI Visulaization
Result The analysis offered clear insights for Tech Titans to focus on:
Improving recognition programs in Finance and Healthcare to boost satisfaction and innovation.
Targeting gender-specific strategies to enhance satisfaction for female employees.
Leveraging the strong performance of medium-sized companies in reputation while ensuring employee engagement through recognition and compensation.
Balancing workloads across sectors to improve work-life harmony, especially in Education and Finance roles.
These insights will guide Tech Titans in refining employee engagement strategies, driving innovation, and improving overall company performance.
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Posted Dec 4, 2024

Akinola segmented customer data for a retail client, providing insights that improved targeted marketing campaigns.

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