Worked on a team with 4 other students to develop a new business called Curiosity Quest. This is an online learning platform that would allow students to learn about their surrounding environment in a gamified fashion, through science-based exploration activities.

Identifies current problems Nordstrom faces appealing to younger consumers. A 10-week project involving extensive research of Gen Z consumers using focus groups, 1:1 interviews, and in-store ethnography.

A 40-page marketing document that analyzes current company strategies and recommendations for the future. A 10-week project with an emphasis on influencer marketing strategy.

A 40-page document that highlights marketing challenges faced by the CDC and strategic recommendations.

Contains market research regarding trends among Generation Z and a new product implementation plan.