Consulting: Columbia Hospitality x UW Business
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Marketing Strategist
Market Researcher
Consultant
Microsoft PowerPoint
Business consulting project in association with Columbia Hospitality and the University of Washington School of Business.
The Challenge: Find a solution for Columbia Hospitality to effectively compete with rapidly expanding sharing economy rivals such as Airbnb, while also ensuring customer loyalty across all of their properties.
My consulting team and I worked on a project for three weeks, devising a solution to assist Columbia Hospitality in competing against peer-to-peer sharing sites. We had the opportunity to present our findings in front of a panel of judges comprising of esteemed executives from Columbia Hospitality, and we were delighted to have secured second place.
Key Deliverables
Industry and competitive analysis on Columbia's 100+ property portfolio.
Provide a definitive recommendation which will increase bookings and enhance the customer experience.
Research customer segments.
Columbia: A premier property management company with urban escapes, hotels, and luxury properties.
The all-in-one portal connects customers across all Columbia properties.
Financially backed statements proving the future success of our product implementation.
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Posted May 3, 2023
3-week business consulting project in association with Columbia Hospitality and the University of Washington School of Business.
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Marketing Strategist
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Microsoft PowerPoint
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