[ENGLISH]
Brand Genetics ©
Brand Strategy - Logo Update - Visual Identity
Location: London/UK, New York/US and Rio de Janeiro/BR
Decoding the DNA of Growth
Brand Genetics is a global insight and innovation consultancy with offices in London, New York and Rio de Janeiro, dedicated to unlocking growth by thinking human-first.
Their approach is built on a single belief: Only when you understand why people behave a certain way can you influence what they do next. BG decode the DNA of human behaviour revealing the what, why, and what’s next - so you can see what competitors don’t.
The pillars for building the brand were to create a dynamic, human, intelligent and creative brand.
Brand Genetics © Zanon Studio
Brand Strategy - Logo Update - Visual Identity
Location: London/UK, New York/US and Rio de Janeiro/BR
Project made in 2025 by Zanon Brand & Type Studio.
Art direction: Mauricio Zanon
Motion: El Motion
All rights reserved © Zanon Studio
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0 likes · 3 views · Oct 21, 2026
Brand Genetics is a global insight and innovation consultancy with offices in London, New York and Rio de Janeiro, dedicated to unlocking growth by thinking human-first. Their approach is built on a single belief: Only when you understand why people behave a certain way can you influence what they do next. BG decode the DNA of human behaviour revealing the what, why, and what’s next - so you can see what competitors don’t. The pillars for building the brand were to create a dynamic, human, intelligent and creative brand. Brand Genetics - Decoding the DNA of Growth
