[PT-BR]
Sansul Alimentos
Estratégia de Marca - Identidade Visual - Identidade Verbal - Embalagens - Mascotes - Websites - Colaterais
O projeto Sansul Alimentos é um exercício de precisão comercial. O objetivo central foi converter a agilidade operacional em valor de marca perceptível para o mercado de foodservice de São Paulo. Através de um diagnóstico profundo, identificamos que a marca precisava transparecer o "socorro ágil" que presta aos seus parceiros.
A nova estrutura visual foca na organização e no profissionalismo, substituindo o amadorismo visual por uma presença de mercado sólida e confiável. O resultado é uma marca que fala menos e entrega mais, estruturada para suportar um novo ciclo de expansão logística, novos pontos de venda e a consolidação como referência em distribuição de perecíveis na capital paulista
[EN]
Sansul Alimentos
Brand Strategy - Visual Identity - Verbal Identity - Packaging - Mascots - Websites - Collateral
The Sansul Alimentos project is an exercise in commercial precision. The main goal was to convert operational agility into brand value noticeable to the São Paulo foodservice market. Through an in-depth diagnosis, we identified that the brand needed to convey the "agile relief" it provides to its partners.
The new visual structure focuses on organization and professionalism, replacing visual amateurism with a solid and trustworthy market presence. The result is a brand that says less and delivers more, structured to support a new cycle of logistics expansion, new points of sale, and its consolidation as a reference in the distribution of perishable goods in the city of São Paulo.
Year • 2025
Brand Strategy • Zanon Studio & Alison Fedel
Design • Alison Fedel & Mauricio Zanon
Motion Design • Gabriel Queiroz
Illustrator • Fusca Estúdio
0 likes · 0 views · Oct 21, 2026
The Sansul Alimentos project is an exercise in commercial precision. The main goal was to convert operational agility into brand value noticeable to the São Paulo foodservice market. Through an in-depth diagnosis, we identified that the brand needed to convey the "agile relief" it provides to its partners. The new visual structure focuses on organization and professionalism, replacing visual amateurism with a solid and trustworthy market presence. The result is a brand that says less and delivers more, structured to support a new cycle of logistics expansion, new points of sale, and its consolidation as a reference in the distribution of perishable goods in the city of São Paulo.
