[ENGLISH]
GuardPlan © ガードプラン
Brand Strategy - Logo Creation - Visual Identity - Verbal Identity
Location: Tokyo and Kyoto - Japan
A safe place to speak up about workplace issues.
GuardPlan is an AI-driven platform designed to break the silence. By providing a secure bridge between employees and organizations, it facilitates the resolution of ethical concerns and compliance risks through a sophisticated, tech-forward system.
The brand exists to challenge the culture of suppression. It redefines the purpose of reporting issues—shifting the narrative from a corporate burden to a strategic asset. GuardPlan turn transparency into a competitive advantage for Japanese corporations and beyond.
A Synthesis of Protection and Dialogue
The GuardPlan identity is anchored by a distinctive, original symbol that fuses two core concepts: the speech bubble, representing an open channel for dialogue, and the shield, a testament to uncompromising safety.
To these foundations, we added a strategic layer of meaning: the upper geometry evokes a secure repository—a safe box to store ideas, concerns, and sensitive reports. The resulting silhouette maintains the authoritative strength of a shield, while the lower vertex transitions into a speech bubble, bridging the gap between silence and resolution.
GuardPlan © ガードプラン
Brand Strategy - Logo Creation - Visual Identity - Verbal Identity
Location: Tokyo and Kyoto - Japan
Project made in 2025 by Zanon Brand & Type Studio.
Art direction: Mauricio Zanon
Motion: El Motion
All rights reserved © Zanon Brand & Type Studio
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0 likes · 1 view · Oct 21, 2026
A safe place to speak up about workplace issues. GuardPlan is an AI-driven platform designed to break the silence. By providing a secure bridge between employees and organizations, we facilitate the resolution of ethical concerns and compliance risks through a sophisticated, tech-forward system. The brand exists to challenge the culture of suppression. It redefines the purpose of reporting issues—shifting the narrative from a corporate burden to a strategic asset. GuardPlan turn transparency into a competitive advantage for Japanese corporations and beyond.
