Email Marketing for RealSkin Store
Elle Ogbimi
Email Marketing, RealSkin Store, Miracle Glow Serum Product Launch
Real Skin Summer Promotional Campaign
In collaboration with RealSkin Store, an all-natural skincare small business, I created a promotional email marketing campaign to introduce their new product, the Miracle Glow Serum, that would embody the energy of summer.
Objective
The goal was to effectively launch the Miracle Glow Serum while highlighting its transformative properties and positioning the product as this summer's skincare must-have.
Here's a look at how I organized my ideas in a mood board.
Brand Logo, Color Palette, Typography
Approach
I wanted to formulate a theme that embraced the vibrancy of the season and resonated with the target audience. I utilized colors and imagery that evoked sun-kissed days and natural radiance. The campaign was built on the foundation of "Real Skin Summer," emphasizing the idea that radiant skin is the ultimate accessory during the sun-drenched season.
Execution
The campaign's vivid imagery and compelling messaging intertwined seamlessly to create a cohesive narrative, positioning the Miracle Glow Serum as the ultimate summer skincare staple. I meticulously crafted buzzwords that conveyed the serum's transformative benefits, encouraging readers to delve deeper into the realm of glowing skin.
Email Campaign, Component Breakdown
Impact
The "Real Skin Summer" campaign resonated with readers, resulting in an increase in click-through rates. The strategic use of call-to-action phrases successfully drove traction to the website, translating into heightened interest and engagement with the new product.
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Posted Sep 7, 2023
Crafted and executed an email marketing campaign, increasing open rates and driving more traffic to brand's website through compelling content and visuals.
