Brand Marketing for Slayed Studio

Eloho Ogbimi

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Canva
Figma
Brand Marketing, Slayed Studio, Houston Luxury Hair Experience
Brand Marketing, Slayed Studio, Houston Luxury Hair Experience

Elevating a Houston-Based Luxury Hair Salon Experience

In collaboration with Slayed Studio, I led a comprehensive brand transformation to position them as a luxurious haven for not only hair services but also an unparalleled experience. The hair salon sought to redefine its identity and engage its audience with a newfound sense of opulence.

Approach

Guided by the salon's vision, we embarked on an in-depth rebranding journey. Our strategy began with meticulous discussions on brand colors, typography, and design styles that would convey a sense of luxury and exclusivity. This visual language was to resonate through every touchpoint, from their booking site to their social media presence.
Here's a look at how I organized my ideas in a mood board.
Here's a look at how I organized my ideas in a mood board.

Execution

Translating our discussions into reality, I meticulously crafted a sophisticated brand palette, selecting colors that exuded elegance and refinement. The chosen fonts were carefully curated to evoke a sense of modern luxury. This visual framework laid the foundation for every design element, ensuring platform cohesiveness and impact.
To breathe life into the reimagined brand, we created captivating digital content. Their brand logo and business cards underwent a complete redesign, now harmonizing aesthetics with seamless functionality. Membership cards were curated, resonating with the salon's new luxurious essence, to foster customer loyalty and increase retention.
Brand Logo, Palette, Typography
Brand Logo, Palette, Typography

Outcome

The rebranding initiative successfully positioned Slayed Studio as a haven for luxury. The refined aesthetics and cohesive branding elements resonated deeply with the audience, attracting new clientele. Our collaboration resulted in a marked increase in engagement and bookings, setting the stage for the brand to not only provide hair services but to create an extraordinary experience for their clients.
Through meticulous graphic design and strategic brand marketing, I not only revamped Slayed Studio's identity but elevated its standing in the competitive landscape, allowing the brand to flourish as a beacon of luxury within the Houston haircare scene.
Slayed Studio, Business Card Design
Slayed Studio, Business Card Design
Slayed Studio, Membership Card Design
Slayed Studio, Membership Card Design
Slayed Studio, Services Flyers
Slayed Studio, Services Flyers
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