Email Marketing for Better Brand

When tasked by an email marketing agency to craft a promotional campaign for Better Brand's Pumpkin Spice Bagel, I seized the opportunity to create a sensory experience that would embrace the essence of fall. The goal was to infuse warmth, comfort, and coziness into every pixel, enticing readers to savor the flavors of autumn without the guilt of carbs.

The primary objective was to introduce Better Brand's Pumpkin Spice Bagel as the quintessential fall delight. The campaign aimed to create an emotional connection with the audience, evoking the essence of the season and positioning the bagel as the perfect comfort meal. We wanted to entice readers to not just read about the recipe but to try it themselves, ultimately boosting product sales.

Approach

Drawing inspiration from the rich tapestry of fall, I created a design journey that embraced autumn's color palette and visual motifs. The campaign was envisioned as a warm invitation to savor the flavors of the season, wrapped in the brand's signature hues.

Execution

Every aspect of the campaign was designed to elicit a sense of coziness and anticipation. Autumn colors and visuals brought to life the essence of fall, while the featured recipe promised nourishing comfort. The call-to-action button at the campaign's conclusion was strategically positioned to invite readers to partake in the pumpkin spice experience, guilt-free.

The "Fall into Flavor" campaign achieved remarkable success, resulting in an uptick in the consumption of Better Brand's Pumpkin Spice Bagel. By weaving together autumn's visual aesthetics with strategic messaging, our email marketing campaign transformed the pumpkin spice bagel into a fall tradition for subscribers, evoking emotions of warmth and delight.