Brand & Visual Identity for Hydaspes

Through Contra, we got a request by Hamza to create a branding for his AI Tech company: Hydaspes. Inspired by greek philosophy and the Battle of Hydaspes, we wanted to create a brand identity that went beyond your typical "AI Tech Logo", but really wanted to create a brand identity that turned this tech company into a brand.

With an extensive brand and visual strategy, Hydaspes is now ready to take over the AI Automation space as a strong brand!

We kicked off the project by diving into the company Hydaspes and creating a strong brand strategy for their communication and marketing. This all to find the ideal market position and maintain consistency over all different platforms and communications.

We began shaping the brand around three core themes:

Aristocratic: Showing refined elegance, timeless sophistication, and an air of effortless prestige.

Old-Money: Showing understated luxury, classic tailoring, and a quiet confidence rooted in tradition and heritage.

Ancient Greek: Showing harmonious proportions, flowing drapery, and timeless elegance inspired by classical ideals of beauty and balance.

This is also the foundation for the visual strategy, where we take this to the canvas and start working on the visual identity!

The logo was founded after learning more about the drive behind Hydaspes and how they see their vision coming to life. They mentioned they are planning to bring value by educational content showing how an AI Automation Agency works. I used this as the concept for the logo.

The symbol shows two meanings:

The Star : A sign of guidance. The North Star has always been a point of guidance, knowing you're on track.

The Asterisk* : Whenever we see the asterisk in a text, we know what we're reading needs more context. Hydaspes provides the context in the AI space, bridging the gap between AI & your business.

The color palette reflects the essence of Hydaspes' identity: modern, reliable, and natural.

Together, these tones create a timeless and calm visual experience, with green as the leading identity color and the neutral shades adding refinement and accessibility. Use the colors consistently to ensure brand recognition — with Main Green as the primary tone and the supporting colors applied across backgrounds, typography, and accents.

Thank you for checking out the project! 🫶🏼

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