Malaz House | Brand Identity
Reem Elemam
Malaz House is a modern furniture store.
It aims to deliver high-quality modern furniture at competitive prices. The concept of branding reflects their purpose by being modern, simple, and with muted, comfy colors. The visual style reflects elegance and modernism.
Brand Strategy
Purpose: To reshape living spaces with modern furniture that balances elegance, comfort, and affordability.
Vision: To redefine modern living in Egypt by becoming the go-to name for stylish, comfortable, and accessible furniture that transforms houses into homes.
Mission: We craft a seamless experience where design meets practicality, offering cozy modern furniture that feels elevated yet within reach.
Brand Positioning: Malaz House combines the craftsmanship of a factory with the freedom of customization. Every piece is made to order, tailored to your needs, and delivered across Egypt all at the most competitive prices.
Target Audience: Style-conscious young homeowners and growing families in Urban and Suburban regions of Egypt who want modern, customizable furniture that balances elegance, comfort, and affordability.
Visual Identity
Logo Anatomy
Logo Suite
Online Presence Design
Social Media Posts
Website Banners
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Posted Sep 17, 2025
Worked on a Brand Identity for Malaz House with a modern, elegant style and designed their Social Presence to reflect comfort, modernism, and affordability.
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Timeline
Feb 1, 2025 - Mar 31, 2025
