Malaz House | Brand Identity by Reem ElemamMalaz House | Brand Identity by Reem Elemam

Malaz House | Brand Identity

Reem Elemam

Reem Elemam

Malaz House is a modern furniture store.

It aims to deliver high-quality modern furniture at competitive prices. The concept of branding reflects their purpose by being modern, simple, and with muted, comfy colors. The visual style reflects elegance and modernism.

Brand Strategy

Purpose: To reshape living spaces with modern furniture that balances elegance, comfort, and affordability.
Vision: To redefine modern living in Egypt by becoming the go-to name for stylish, comfortable, and accessible furniture that transforms houses into homes.
Mission: We craft a seamless experience where design meets practicality, offering cozy modern furniture that feels elevated yet within reach.
Brand Positioning: Malaz House combines the craftsmanship of a factory with the freedom of customization. Every piece is made to order, tailored to your needs, and delivered across Egypt all at the most competitive prices.
Target Audience: Style-conscious young homeowners and growing families in Urban and Suburban regions of Egypt who want modern, customizable furniture that balances elegance, comfort, and affordability.

Visual Identity

Logo Anatomy

Logo Suite

Online Presence Design

Social Media Posts

Website Banners

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Posted Sep 17, 2025

Worked on a Brand Identity for Malaz House with a modern, elegant style and designed their Social Presence to reflect comfort, modernism, and affordability.