HMSA-Helwan | Brand Application
Reem Elemam
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Posted Sep 14, 2025
Rebranded HMSA by refining their identity and designing social, merchandise, and corporate assets, creating a cohesive, professional brand presence.
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Timeline
Oct 1, 2022 - Sep 1, 2023
Helwan Medical Students' Association (HMSA) is a local chapter of The International Federation of Medical Students’ Associations (IFMSA) representing the students of the Faculty of Medicine - Helwan University.
I served as HMSA's Local Publications Director for a year, in which I worked on a rebranding project. The rebranding included minor changes to the logo but big changes to the brand experience and usage. I worked on redefining the brand's presence by creating Merchandise, Social Media visual style and templates, Executive templates, and so much more!
Merchandise
Organizational Document Covers
Organizational Document Covers
Organizational Document Covers
Posters
Roll-up Banners
Social Media Posts and Templates
Presentations Template
