Kiteworks Rebrand Identity

Rafael Renzon

Rafael Renzon Payumo

Kiteworks - Rebrand Identity

Deliverables

Brand Identity Brand Template Website Design Brand Materials
Kiteworks is a secure content communications platform designed to help organizations protect sensitive information when it’s being shared, stored, or sent, especially in industries where compliance and privacy are critical (like healthcare, finance, legal, and government).
The goal was to completely rebrand the outdated identity after its transition from 'Accellion' to 'Kiteworks.' I led the development of a modern, cohesive brand system that reflects the company’s mission of security, trust, and innovation. From refining the logo and typography to creating a comprehensive visual language that includes color, iconography, and supporting assets, every element was carefully designed to convey confidence, clarity, and precision. The updated brand identity allows Kiteworks to present itself as a forward-thinking leader in cybersecurity, while remaining approachable to its diverse client base.
Kiteworks in color variations.
Kiteworks in color variations.
Iconography.
Iconography.
Dot pattern animation.
Not sure where to start? That’s cool. Hit me up at humind.hello@ralphpayumo.com. Let’s chat, no pressure.
Like this project

Posted Jul 4, 2025

This is a rebrand identity of former Accellion, now Kiteworks, a cybersecurity company in California.