The goal was to completely rebrand the outdated identity after its transition from 'Accellion' to 'Kiteworks.' I led the development of a modern, cohesive brand system that reflects the company’s mission of security, trust, and innovation. From refining the logo and typography to creating a comprehensive visual language that includes color, iconography, and supporting assets, every element was carefully designed to convey confidence, clarity, and precision. The updated brand identity allows Kiteworks to present itself as a forward-thinking leader in cybersecurity, while remaining approachable to its diverse client base.