Project type: Brand Identity Category: Construction Deliverables: - Brand manual - Logo file assets - Brand mockups - Templated brand materials (pitch decks, envelope, business cards, letterhead, social media banners)

When Vantage Construction Group approached me, they were seeking more than just a new logo — they needed a brand identity that truly reflected their essence. As a full-service general contracting and construction management company, they’ve built a strong reputation for professionalism, independence, and client dedication across Florida. However, in a market where several competitors share similar names, it was becoming increasingly difficult for them to stand out.

I took this as an opportunity to rethink how their brand shows up, not just visually, but strategically. My process started with understanding their core values, their story, and the clients they serve. From there, I crafted a distinct visual identity system that enabled Vantage to confidently own its name and differentiate itself in a crowded industry.

The work involved designing a new logo, creating a comprehensive brand manual, and developing mockups that showcased how the new identity would be applied across various applications, from digital platforms to on-site materials. I also designed pitch decks and brand assets to ensure their team could present their brand consistently and professionally at every touchpoint. Every design decision was intentional, reflecting the strength, trust, and stability that Vantage brings to every project they build.

Not sure where to start? That’s cool. Hit me up at humind.hello@ralphpayumo.com. Let’s chat, no pressure.