Handshake Access
Meagan Sweigart
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Posted Oct 2, 2023
Campaign lead for Handshake's annual user conference responsible for driving registration, attendance, and post-event sales
Handshake's annual conference is the largest virtual gathering for employers and higher education professionals dedicated to kickstarting early careers.
Campaign motions
Event promotion to drive registration and attendance
Speaker outreach and sourcing
Event session content and promotion
Event logistics
Advertising
Organic social
Post-event sales enablement
Campaign impact
Registration and attendance
16K+ registrants (31% increase YoY)
8.6K attendees
Pipeline
60M+ influenced pipeline
Post-event engagement (summer product launch webinars marketed to conference attendees)
1.8K+ registrants (211% of goal)
500+ new business qualified leads