Handshake Early Talent Awards
Meagan Sweigart
The Handshake Early Talent Awards recognize an annual short list of employers for best-in-class talent engagement and celebrate the teams that launch careers for Gen Z.
Campaign motions
Awards program based on performance in product
Virtual launch event
Awards website
Social media takeover
Advertising
Web content
Sales enablement
Press
Awards Website
Campaign impact
Pipeline
$40M influenced pipeline (42% increase YoY)
Awards website
Launch day site visitors: 6,773 (21% YoY increase)
Time on page: 1:04 (52% YoY increase)
Launch event
2K+ registrants (79% increase YoY)
49 meetings post-event (200% increase YoY)
Social media activation
64 corporate social posts from winning employers sharing their awards (60% increase YoY)
1,021 unique social posts sharing awards (70% increase YoY)
Executive employer engagement
84 engagements with VP+ employers (social posts, email responses, meetings)
3 in-person C-suite meetings with F100 companies
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Posted Oct 2, 2023
Campaign lead for annual employer awards program increasing brand awareness, driving fomo, and generating pipeline.
