Back to School 2023 Campaign

The Back to School campaign taps into the seasonality of early talent recruiting to create urgency around investing in Handshake. Campaign activations demonstrate to employers that Handshake is the only platform suited to help them scale their workforce with the in-demand early-career talent they need to be competitive in the most efficient way possible.

Benchmarking data report offers for employers

Practical "how-to" content

Webinar series

Direct mail campaign

Customer office hours

Sales enablement

Brand personality quiz

Virtual wine events

Expert workshops

2.2K qualified leads

292 sales meetings booked

$32.2M influenced pipeline (to date)