Back to School 2023 Campaign
Meagan Sweigart
The Back to School campaign taps into the seasonality of early talent recruiting to create urgency around investing in Handshake. Campaign activations demonstrate to employers that Handshake is the only platform suited to help them scale their workforce with the in-demand early-career talent they need to be competitive in the most efficient way possible.
Campaign motions
Benchmarking data report offers for employers
Practical "how-to" content
Webinar series
Direct mail campaign
Customer office hours
Sales enablement
Brand personality quiz
Virtual wine events
Expert workshops
Campaign impact (to date - still running)
2.2K qualified leads
292 sales meetings booked
$32.2M influenced pipeline (to date)
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Posted Oct 2, 2023
Campaign taps into the urgency of the busiest recruiting season of the year with practical advice, resources, and gifts for employers to generate demand.
