Motus Gratis: Mindful Movement in Logo Design

For Motus Gratis, an eco-conscious athleisure brand, I designed a logo that balances outdoor adventure with inner exploration. This project is simultaenously also a redesign approach for their current logo. The old logo looks like the following:

The new approach and design for the logo comes through as the following:

Key Elements for this design include:

Circular Design: Clean, balanced frame containing geometric mountain peaks and flowing lines, ensuring versatility across applications.

Natural Elements: Dual mountain peaks symbolize challenges and growth, while a subtle sun/moon element represents mindfulness and time.

Flow Elements: Wavy lines beneath mountains suggest movement, water, and breath - core elements of mindfulness practice.

Color Strategy: Earth-toned gradient flowing from forest green to ocean blue to grounding beige, reflecting brand values of sustainability and nature connection.

Balanced Proportions: Strategic placement of elements creates visual hierarchy while maintaining simplicity and recognition at various sizes.

The final design successfully merges athletic dynamism with mindful living, creating a versatile mark that works across digital and physical applications while embodying Motus Gratis's commitment to sustainable, conscious living.