Contentsquare is a digital experience analytics company that helps businesses understand how users interact with their website and mobile apps. It uses data and machine learning to provide insights on user behaviour, allowing companies to optimise their digital experiences and improve conversion rates.
Now listen, when they handed me the reins to redesign their website, I knew it was going to be a challenge. I mean, new brand guidelines, 6 language sites, 200 pages, and a team spread across different time zones? That's like trying to land a plane in a snowstorm blindfolded. But you know what?
I thrive on challenges. So, I rolled up my sleeves, dusted off my design skills and got to work. The goal was to create a cohesive, visually stunning website that aligns with the new brand guidelines and improves the user experience.
The Process:
I took on the challenge of redesigning the website, and let me tell you, it was intense. But, I did it. I started by getting a handle on the new brand guidelines and figuring out the key design elements that needed to be front and centre on the site. From there, I got to together some wireframes and mockups to explore different design solutions. The goal was to create a website that not only looked great, but also made it a breeze for users to navigate and find what they needed.
One of the biggest hurdles I had to overcome was making sure the design worked across six different languages and over 200 pages. But, I wasn’t going let that stop me. I developed a modular design system that could be easily scaled and adapted, so no matter the language or page, the user experience was consistent. And let me tell you, coordinating and collaborating with teams in different time zones is no easy feat, but I made it happen. Regular meetings and project management tools were key to keeping everything on track.
The end result? A website that smashed it. The new design was seamless across all sites and received rave reviews from users and stakeholders. It's helped Contentsquare's online presence and overall brand image soar. All in all, it was a total success.
