IMKAT Construction Brand Identity Update
Andrei Sirbu
IMKAT Construction is a full-service remodel and specialist operating in Northern California. While their existing logo remained in place, the project focused on elevating their visual system and brand infrastructure across all touch points - from print materials to vehicle wraps to digital presence.
Project Brief
The client asked for a brand identity update that could support growth, increase visibility, and present a more unified and professional face to clients and stakeholders. The key deliverables included:
A detailed set of do’s & don’ts for the existing logo (to ensure consistent usage)
Exploration and definition of the color palette and typography system
Design of key brand applications: stationery, social-media direction, billboards, truck wrap, promotional rubber giveaways, and other construction assets
A comprehensive brand book/guidelines document to house all of this.
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Posted Nov 20, 2025
The finishing piece was a full brand book that compiles: logo usage rules, color specifications, typography hierarchy, patterns
