IMKAT Construction Brand Identity Update

IMKAT Construction is a full-service remodel and specialist operating in Northern California. While their existing logo remained in place, the project focused on elevating their visual system and brand infrastructure across all touch points - from print materials to vehicle wraps to digital presence.

The client asked for a brand identity update that could support growth, increase visibility, and present a more unified and professional face to clients and stakeholders. The key deliverables included:

A detailed set of do’s & don’ts for the existing logo (to ensure consistent usage)

Exploration and definition of the color palette and typography system

Design of key brand applications: stationery, social-media direction, billboards, truck wrap, promotional rubber giveaways, and other construction assets

A comprehensive brand book/guidelines document to house all of this.