Landing Page for a Tax Law Firm

A tax law firm needed a web presence. Not to generate leads through ads or SEO, but to exist professionally online. When a prospect Googles your name after a referral, what they find matters. The site had to feel credible, structured, and clear enough that a potential client thinks "these people know what they're doing" within 5 seconds.

The firm already had a brand identity built by a brand designer. My job was to take that existing brand and turn it into a full landing page: UX structure, UI design, and partial front-end development on Framer to help the developer understand specific interactions and layout logic.

I also contributed to the copywriting, working from the client's key messages and restructuring them into a conversion-oriented page flow.

The first day was almost entirely UX thinking. I used Relume to build wireframes and worked through the logic of every section: why this component goes here, what the user needs to see first, how the page builds trust before asking for action.

From there, I moved into UI design in Figma, staying within the existing brand system. Then I built key sections in Framer to bridge the gap between design and development.

Total timeline: 1 week.

The page follows a deliberate funnel logic:

1. Hero with proof — A stat (30K€ average tax savings per client) paired with a clear value proposition. The prospect knows what the firm does and what they can expect before scrolling.

2. Audience segmentation — Three distinct client profiles (medical professionals, SMB directors, freelancers), each with specific pain points and solutions. This is where the page stops being generic. The prospect sees themselves.

3. Pain points as questions — Instead of listing services, the page mirrors what the prospect is already thinking: "My taxes keep going up and I don't understand why." This builds empathy before presenting the solution.

4. Differentiators — Fixed fees, custom strategy, clear process. Each one addresses a common objection about working with lawyers (hidden costs, generic advice, opaque process).

5. Step-by-step process — Three steps from first contact to implementation. Reduces the perceived complexity of engaging a tax lawyer.

6. About the firm — Credibility section. Digital-first positioning, multidisciplinary network, personalized approach.

7. Final CTA + FAQ — Free discovery call with practical questions answered upfront. The FAQ handles the last objections before the prospect books.

The visual direction had to match the audience: business owners, doctors, freelancers making serious financial decisions. That means no playful UI, no startup aesthetics. Clean typography, generous whitespace, and the brand's color accents used sparingly to guide attention without competing with the content.

The colored vector shapes from the brand identity are used as subtle background elements. They add personality to what could otherwise feel sterile, without undermining the professional tone.

Every section earns its place on the page. Nothing decorative, nothing there "because landing pages usually have this." The structure serves one goal: make the prospect confident enough to book a 15-minute call.