Crochet: Identity, product, website, placements
Elion Labs
A French luxury keychain built around one precise gesture. Three geometric hooks bring keys, bags and daily objects together without turning utility into noise.
Client Crochet · Sector Accessories, luxury · Scope Identity, product, website, placements · Year 2026
01 / Identity
A quiet wordmark, one precise orange point, and a palette that lets material and form lead.
02 / Nine forms
A slimmer family of nine shapes and finishes. Each piece keeps the same opening gesture, two precise seams and one quiet button.
L’Oblong ARGENT BROSSÉ LIGNE ESSENTIELLE
Le Cercle BLEU SIGNATURE GESTE LIBRE
Le Triangle GRAPHITE TENSION JUSTE
Le Carré ORANGE SIGNAL CADRE PRÉCIS
L’Arc LILAS BRUME PORTÉE LÉGÈRE
Le Galet VERT FORÊT COURBE LIBRE
L’Hexagone ROUGE CERISE RYTHME NET
La Goutte OR CHAMPAGNE ÉLAN DOUX
Le Maillon BLEU PÉTROLE LIEN CONTINU
03 / Made to connect
Small enough for a pocket. Clear enough to become an object you reach for every day.
Triangle · Bag 01
Circle · Belt Loop 02
04 / The website
A desktop-first product story. Large forms introduce the collection; quiet navigation keeps attention on the objects.
05 / In the world
Compact packaging, a measured retail display and street presence across Paris.
Le beau fait le lien. A small functional object becomes a considered part of getting dressed, carrying keys and moving through the city.
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Posted Oct 15, 2026
A French luxury keychain built around one precise gesture. Three geometric hooks bring keys, bags and daily objects together without turning utility into noise.
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