(Supervised by Shapes and Forms project) SF Motors is well positioned to be the leader in the EV and autonomous vehicle market. As part of a lean, multi-disciplined team, I developed brand design resulting in the SF Motors global launch. I also worked closely with the CMO, developing uniquely positioned brand values with an aim toward sustained positioning in the market.

Competitive Market Analysis

Brand Tagline

Website

Brochure / Print Collateral

Event Graphics

Identity Standards