Thinkwell Corporate Rebrand

Corporate Rebrand.

(Thinkwell Project) Thinkwell is an experience design company. With offices in LA, Beijing and Abu Dhabi, Thinkwell laid out its vision for broadened global reach, exciting new high brand value partnerships, and a move to larger headquarters. Their boutique personality of the past conflicted with this vision. A corporate rebrand was mandatory…

Brand audit and stakeholder interviews

Brand strategy

Logo identity

Publication design

Brand guidelines

Multilingual business system

Collateral communications redesign

Iconography

UI/UX for company AV controls

Signage

Describing Thinkwell

Competitive Landscape

Competitive Analysis

Thoughts On Current Brand

Brand Recommendations

The Thinkwell Logo

Creative Development

Website

Annual Trend Report

Building iconography

Meeting room coasters

Interior signage

Thinkwell experience design art prints exploring themes of seeing, touching and hearing.

Staff Holiday gifts and swag

Identity guidelines

Annual publication

Thinkwell Office Tours: Tablet UI, Department Signage, iBeacon Integration

Thinkwell project showcase book