Universal Pictures required an overall assessment and simplification of its brand identity. I had the privilege of working directly with leadership, so the response vs execution was fluid.
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SF Motors is well positioned to be the leader in the EV and autonomous vehicle market. As part of a lean, multi-disciplined team, I developed brand design resulting in the SF Motors global launch. I also worked closely with the CMO, developing uniquely positioned brand values with an aim toward sustained positioning in the market.