Hotel logo and brand identity

Allegra Palace is a modern, prestigious hotel with its own spa center. It offers spacious and luxurious accommodations throughout the hotel, matching the best international standards.

The task was to develop a logo that should be associated with hospitality and high-class service. It should be modern, aesthetic and concise. Additionally, it was necessary to develop elements of corporate identity.

Target customers should see sophistication, plasticity in the logo, feel the comfort of customer service in the premium segment. The logo should be adaptive, so that it can be applied in all areas — the packaging, documents, different devices.