Bakery Logo & Brand identity

ABOUT the project Area: bakery with original French recipes

The task was to develop a brand identity for a French bakery. The style should reflect the atmosphere inspired by French culture and convey the feeling of a cozy place for meetings and family get-togethers.

My goals were to explore the brand's aesthetics, references to French culture and company positioning, and create a brand identity that reflects the following values: faithfulness to French culinary traditions, modernity, quality, emphasis on the culinary aspect and minimalism.